The Secret Sauce to Sales with Liz Taylor, The Corporate Bestie
By: Liz Taylor, The Corporate Bestie
I am thrilled to have been asked to share my genius with PWCC’s Spotlight Session for December.
Let’s be real. Selling is hard. It’s hard to know where to find clients, it’s hard to make an ask, it’s hard to close deals. On Thursday, we came together to learn more about how we can show up with strategies in place to help us do those things better. Here were the biggest takeaways:
The secret to selling is to build trust. Most buyers purchase from vendors they already have relationships with, so that means you need to rely on relationships to help you make an impression and earn the right to have conversations.
You need to know your buyer. It’s not enough to know the types of businesses and job titles you might be targeted, but you need to understand their challenges, goals, and motivations to make decisions. You need to clearly understand how you help them solve a problem, make more money, do something easier/faster/more rewarding.
Having a unique value proposition allows you stand out amongst a sea of other vendors who may also be trying to reach your ideal client. Considering why clients should choose you over anyone else, and make sure it’s clearly articulated.
Have a thoughtful and consistent plan for reaching out. Be human in your emails. Get creative in how they notice you in your subject lines and keep your emails short and sweet. Don’t do what everyone else is doing. In a world of vanilla ice cream, be an ice cream sundae.
Sales doesn’t have to be hard, it requires a thoughtful plan for cultivating relationships that build trust and earn business.
For these insights and more, check out the full recording of my Spotlight Session! Use passcode 40Fw4&k& to access the link.
About the Author
Liz Taylor is the founder of The Corporate Bestie, a B2B sales training and management development organization dedicated to bringing corporate-level strategy and execution to growing businesses. Her work focuses on helping organizations build consistent sales processes, strengthen leadership, and drive sustainable revenue growth