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November Luncheon: The Tipping Point: (Somewhat) Hard & Fast Rules for Rebuilding to Scale
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November Luncheon:  The Tipping Point: (Somewhat) Hard & Fast Rules for Rebuilding to Scale

 Export to Your Calendar 11/13/2019
When: Wednesday, November 13, 2019
11:30 a.m. - 1:30 a.m.
Where: Union League Club of Chicago
65 W Jackson Blvd
Chicago, Illinois  60604
United States
Contact: PWCC Office
(312) 263-1808


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The Tipping Point: (Somewhat) Hard & Fast Rules for Rebuilding to Scale
Linda Bartman – Rewards Network, Chief Marketing Officer
Former Trunk Club COO, and CMO at Cars.com & CDK Global

Join us for our November lunch as Linda Bartman shares her tips and lessons learned from a successful career as a business turn-around expert!

Learn Linda’s 9 Rules for scaling and refocusing a business which apply to firms of all sizes.  She’ll also share how to invite and develop your greatest asset, your people, along the journey of change.

Her proven methodology has worked in industries as diverse as fashion, automotive and software. It can work for you too!

Linda Bartman serves as the Chief Marketing Officer of Rewards Network and is responsible for strategy, development and marketing programs impacting new member enrollment, member engagement and client acquisition and retention. Prior to Rewards Network, Linda was the Chief Operating Officer of Trunk Club, a Nordstrom Company. She’s spent her career taking on roles where the business had challenges that included the need to build a function, solve a systemic business issue and drive significant change in the wake of major growth goals. As a business leader, she’s also spent a significant portion of her career working to help companies build on their strengths through leadership, operational effectiveness, and understanding how to build and create key differentiators. 

Having been in CMO roles most of her career, she’s been keenly focused on helping organizations identify operational gaps as a company scales, and ensuring that marketing, sales and operations all align to drive scalable and sustainable growth. 

At Cars.com, Linda built out a marketing function, working very closely with the sales organization, resulting in an increase in overall traffic to the Cars.com site by 25% year over year. This enabled the business to adjust their advertising rates due to performance of their associated ad packages and resulted in revenue growth. After Cars.com was sold to Tegna, Linda joined CDK as its Global CMO and as part of the strategy organization was tasked with taking a newly formed business (spin off from ADP) and building out its product marketing discipline. Additionally, she helped build the processes to commercialize products via packaging and pricing models. Given the business was a highly complex technology organization, the ability to simplify its product approach and build out compelling go to market strategies allowed CDK to bring new products to market where they were better positioned and could increase both share and customer retention. 

In October 2016 Linda joined Trunk Club as the CMO and during that same month, Trunk Club received a write down indicating that the original value of the company had been overstated, and the business model was challenged. Understanding this environment, and where the model had limitations, Linda immediately went to work building out a marketing team, strategy, and infrastructure that would reposition the business for growth. Within nine months, the marketing engine was built, scaled and was a proof point that there was room to grow the business. With more investment in customer experience and an increased focus on operations, Trunk Club could take in more demand and thus increased its overall value. From there, Linda became the COO and continued to build out the operational model. Within her two years at Trunk Club, she led the transformation of a business model, which was declining, into a business that became one of Nordstrom’s fastest growing businesses. 

Linda joined Rewards Network just this September and is focusing on enhancing the overall value of the network and business leveraging her ability to scale while driving growth. 

Prior to Rewards Network, Linda was the CMO/COO at Trunk Club, CMO for both Cars.com and CDK Global and held leadership positions at BP Fuels, GE and Ameritech (now AT&T).

 Reminder! PWCC is supporting Sarah's Circle as our "Giving Back' focus this year. We'll be collecting items such as undergarments, reading glasses, hairbrushes, umbrellas, towels, beauty products, small household goods, and more.  See attached form for details.  

Menu:

Roast Breast of Turkey (GF)
Buttermilk Mashed Potatoes, Roasted Brussel Sprouts w/Turkey Bacon
Maple Glazed Acorn Squash, Pan Dripping Gravy

Vegetarian Option: Cheese Tortellini with Braised Swiss Chard
Haricot Verts, Caramelized Onions, Balsamic-Sage Essence
Roasted Cherry Tomatoes, Grated pecorino on Side

Dessert:  Apple-cranberry hand pie

These Entrees do not contain Pork, Nuts or Shellfish