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Jodi Bondi Norgaard, Founder of Go! Go! Sports Girls | Beyond Mainstream: Creating Change
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Jodi Bondi Norgaard, Founder of Go! Go! Sports Girls | Beyond Mainstream: Creating Change

When: Wednesday, February 14, 2018
11:30 a.m. - 1:30 p.m.
Where: Union League Club of Chicago
65 West Jackson Blvd.
Chicago, Illinois 
United States
Contact: PWCC Office
(312) 263-1808

Online registration is closed.
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Pre-registration for this event is closed.  Please do not use this service to register.  You may call the PWCC office (312) 263-1808 until 5:00 p.m. this evening (February 13th) to purchase a ticket using your credit card. 

Limited tickets will be available at the door on site tomorrow at the Union League Club beginning at 11:15 a.m.

Beyond Mainstream: Creating Change with a Mission-Driven Company

Hear Jodi’s entrepreneurial journey of challenging the status quo, achieving goals, and becoming a leader in breaking gender stereotypes. Jodi will discuss how to market for social good and the necessary combination of passion, determination, perseverance and grit needed to create change while running a successful business. Initially industry leaders dismissed her product because a sports doll was not mainstream. “Girls want fashion dolls,” she heard, over and over. Jodi was not convinced and knew mainstream ideas never create change. By 2015, she made significant strides and her product was launched in Walmart stores.

Jodi is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books and apps for girls encouraging healthy and active play over fashion and body image. Jodi is a keynote speaker, entrepreneur, activist, and consultant in the movement pushing media and retail to do a better job portraying girls beyond stereotypes.

Jodi is a leader in the toy industry breaking gender stereotypes since 2009, when she launched the plush sports dolls built in specification to a real girl's body. Her inspiration came in 2007 after shopping for a doll with her then 9-year-old daughter and finding a doll with belly baring clothing, high heels and make-up, named 'Lovely Lola.' Jodi knows girls are strong, smart and adventurous and the importance of emphasizing what a girl's body can do versus what her body looks like.

She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner's World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post. In 2016, Jodi was invited by The White House to participate in a conference on breaking down gender stereotypes in media and toys.

She is a board member of Girls on the Run - Chicago, a board member of Kaskey Kids an award-winning line of sports action figures, and is a founding member of The Brave Girl Alliance, a think tank of girl empowerment experts. In October 2016 the Go! Go! Sports Girls brand was acquired by Jazwares, an established cutting edge toy company.

Jodi lives with her husband and three children in the Chicago area.

Register today!



Baked Breast of Chicken Parmesan Tomato and Basil Relish
Yukon Gold Mashed Potatoes with Roasted Mushrooms and Green Onions Natural Jus
Vegetarian: Roasted Vegetable Napoleon (GF/DF)
Yukon Gold Mashed Potatoes with Roasted Mushrooms and Green Onions Roasted Tomato Sauce
These Entrees do not contain Pork, Shellfish or Dairy
Strawberry Tart with Lemon Cream


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