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Member Spotlight:Always Making a Difference: Meet PWCC Member Becca Berkenstadt

Posted By Administration, Wednesday, May 10, 2017

This month we profile Rebecca “Becca” Berkenstadt who embodies our theme of always striving to make a difference.  Eight years ago, while attending DePaul University, Becca started her own small business, Worldly Strategies, specializing in social media.  She has since grown the business into a digital marketing agency that provides custom, digital marketing plans for small- to medium-sized businesses and is also committed to giving back.  She works with a variety of industries and has helped numerous residential real estate agents, sports figures and authors improve their websites and use social media to market themselves.

 

Becca loves to travel and has found a way to combine her passion for travel with her work.  She has already visited all but two continents and has lived in Madrid, Spain and Sydney, Australia.  Right after graduating with honors from DePaul University, Becca moved to Sydney, Australia to work for an agency for just over two years where she continued to add more digital marketing expertise in search engine marketing and optimization.  She has a degree in marketing and management and also minored in Spanish.

 

Becca’s goal with her business is to help her clients increase sales, brand awareness, and traffic to their websites. Her digital plans seamlessly blend: social media management, online advertising, email marketing, website design, and search engine optimization (SEO).  Becca has been very successful at getting authors on Amazon’s Best Seller Lists.  She also uses her knowledge of online advertising with Facebook ads to improve business for her clients. She recently placed a $200 Facebook ad for an education company that generated $13,000 in sales.  Becca’s firm is doing so well she employs two part-time interns and continues to enjoy her love of travel because she can usually work from anywhere in the world.  

 

Some of the things that make Becca’s business stand out include that she has: 1) clients around the world, 2) the experience of living and working in marketing organizations around the world so she understands the different audiences, and 3) a strong feeling of corporate responsibility and that each company should be give back.

 

As part of her firm’s values, Becca has made it her mission to donate 5% of her firm’s net profits each year to DAIS.  DAIS stands for Domestic Abuse Intervention Services. Growing up, Becca watched her mom, Holly Cremer Berkenstadt, help organizations including DAIS in Madison, Wisconsin, to raise money and volunteer.  Becca saw her mother as a role model and followed in her footsteps by volunteering at DAIS and becoming a community philanthropist. DAIS is celebrating its 40th anniversary this summer and the organization’s mission is to empower those affected by domestic violence and advocate for social change through support, education, and outreach.  The facility serves men, women and children by providing workshops, group counseling and a place to stay.  Becca has been involved with DAIS for more than four years. She regularly attends events, participates in their annual fashion show and hosts a table, and provides pro bono marketing help throughout the year.

 

In addition to her work with DAIS, Becca is also a member of the group 100 Women Who Care Chicago.  This group’s mission is to use the power of collective giving to make a difference in the diverse neighborhoods of Chicago.  This is a great charity to get involved with if you don’t have a lot of free time.  The group meets just four times a year.  Each attendee signs a form to commit to donate $100 at each meeting.  When 100 people donate $100 at the same time, they raise $10,000 for a worthy cause.  In ONE hour!  There is no volunteering, no telemarketing, no event planning, no silent auctions to solicit.  Just a very easy, immediate way to give back to your local community. As a member, you can nominate a cause.  Three causes are randomly selected and the nominating member gives a five-minute presentation at the meeting. Then the group votes and the cause with the most votes receives the collective donation.  The group meets at Kamehachi restaurant in Old Town and their next meeting is Monday, July 24.  If you are interested in learning more, you can check out their website at www.100womenchicago.com and there are also chapters in the suburbs and around the world.

 

Becca is an active member of PWCC.  She participates in our Mentoring Program, co-chairs the Membership Committee and is on the board.  To learn more about Becca and her company and have her help you with a digital marketing plan you can check out her website at www.worldystrategies.com.

 

Written by Sheryl Dineen; Marketing & BD Specialist, Ice Miller LLP

 

Professional Women's Club of Chicago, PWCC is a Chicago based networking organization that provides networking connections that support, enrich and inspire women to advance professionally and personally. Members come from public and private sectors, multi-billion dollar corporations, mid-size and small businesses, as well as, non-profit organizations. Membership is open to women from all industries in all stages of their careers who want to develop a strong lifelong network. Learn more about membership and upcoming activities

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