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Pitching You, Your Ideas, And Your Business

Posted By Paulette Janus LCSW, Friday, March 28, 2014

Being an entrepreneur and business owner can be challenging. I love what I do but I can’t do what I love unless I first have a business. And building a business is not something most of us were taught. So I am going to share the best takeaways that I have gotten from various conferences and seminars. These tips have helped me not only in business but in life as well. I hope they are helpful to you.

1. Believe in yourself. Even when the world seems to be conspiring against you, know that what you are offering and what you have to say is important. Often those who create life changing events, technologies, and such are shunned by the mainstream because they are changing the mainstream and change can be threatening. So, no matter what, believe.

2. Be yourself. Often we conform to those around us, as we think we must fit in. We dress as they do, speak as they do. Yet we are being inauthentic. And people can recognize this from a mile away. So, be yourself! And if you lose clients, investors, or supporters along the way, then they were not right for you anyway. Those who believe in you and love you for who you are will be your best supporters and PR.

3. Know your story, what makes you unique and special from others who do what you do. I’m a psychotherapist and there are thousands of us just in the Chicago area alone. Why do I do what I do? I am passionate about the mind/body connection. As a child, a family friend died of cancer. But what I remember most is her positive, joyous, hopeful attitude towards living. And I believe that contributed not only to extending her life but also to enhancing her quality of life. Now, I thrive on helping others live a happy and healthy life, no matter their obstacles.

4. Ask. Do not be afraid. Ask for help. Ask for connections. Ask for business leads. At our core, as human beings, we want to help each other. Yet often, fear holds us back from asking for what we would like. What is the worst that could happen…if you believe in yourself, you can handle any rejection or criticism that comes your way.If you do not ask, you will never reap the rewards.

5. Help each other and be respectful. The world does not revolve around us. Think of collaboration not competition. Say thank you. If we think about what we can give to others and how we can help them, we often find mutual, collaborative relationships.

 

Paulette Janus, LCSW is a Licensed Clinical Social Worker and founder of Janus Behavioral Health Services with offices in Lincoln Park and Wilmette. Paulette has over 15 years experience providing individual, couples and family psychotherapy, specializing in children, teens and families. She is also trained in and provides alternative dispute resolution interventions including family/divorce mediation, collaborative divorce coaching and child specialist services, and co-parent coaching.

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